Airtel which has enjoyed the monopoly over the Indian mobile services is now facing the stiffest competition from the other mobile operators who have slashed down rates and are coming up with innovative offers, thanks to the likes of Tata Docomo and others like Aircel.Even Reliance is pulling large number of mobile users through their “Simply Reliance” plans that offers cheaper national /roaming calls and SMS.
Airtel seems to be working out on minimizing the users migration, and it is evident now as they have come up with the Unlimited National & Local SMS pack across India.
The only difference is that unlike Reliance, which is offering the uniform rates across all the states, Airtel is offering this service for different tariff rates for different states.
Airtel is promoting this offer big time through Television Ads with “3 Idiots” fame Sharman Joshi.
Check out this Airtel Unlimited SMS Pack page to find out the exact tariff for your circle (for prepaid subscribers).
Postpaid subscribers can enjoy this Unlimited National/Local SMS pack at a monthly rental of Rs. 99.SMS “UNLIMITED” to 121 to activate this SMS pack.
- This is not actually fully unlimited offer, Fair usage policy applies to this, meaning that there may be limit on the number of SMSs that you send on any given day (ex: 500 SMS per day !)
- The free SMS offer doesn’t work on the Customary/ Festival days (Blackout days), Airtel will charge Rs, 1 per local SMS, Rs 1.50 per national SMS on these days.