Google is closing down the online store for its Nexus One smart phone. The move comes just four months after Google launched the touch screen Nexus One to compete with Apple’s iPhone and Research in Motion’s Blackberry. in a strategic shift that signals the failure of its bid to market the device directly to consumers on the Web.
This move is an effect of marketing failure of Google’s bid to market the device directly to consumers online. It’s because we as a customer likes a hands-on experience before buying a phone.
Nexus One sales have lagged well behind the iPhone. In just 74 days, 1 million units of the original iPhone were sold, compared with about 135,000 Nexus Ones in the same time frame.
But Google Android has the potential to be the No. 1 or No. 2 player in its market, Google insisted.