Google Mobile Blog has announced the launch of new feature in Google mobile ads (ads under Google mobile search results).
Phone numbers that come in the web search results under the mobile version of Google search are now made clickable.This means that you can directly contact the local business people that you are interested via a phone call directly from Google search results.
This feature now makes sense because Google search results are now “Location based” .What it means is that suppose if you are interested in contacting a restaurant that has several branches, you will only see the phone number of the branch that is most nearer to you from the data based on your location (Otherwise,what’s the point in calling the restaurant branch that is in another city ?).
This I would say definitely a nice implementation from the ‘G’ engineers.
If you are an Adwords advertiser for mobile ads and want to include clickable phone number of your business in Google mobile ads, read this post from Adwords blog.
P.S:This feature is cuurently available only in smart phones like iPohone, Andriod etc..
[Read about my post on Google IME which was released yesterday.]
